Our flexible production and sales models enable us to supply the tailored fertilizers that farmers in over 100 countries on every inhabited continent use to grow better crops. Our strategy to 2020 calls for a particular focus on the priority markets of Europe, Latin America and Asia because of the significant demand in each of these regions, coupled with insufficient local supply of phosphate resources. In order to better reach clients in these priority markets, we have focused on opening sales offices there. In 2016, we established new offices in Hamburg (Germany) and Biarritz (France). These came in addition to existing offices in Zug (Switzerland), Sao Paulo (Brazil), Warsaw (Poland) and Singapore. These offices bring us closer to our end customers, enabling us to better understand their needs and better explain what differentiates PhosAgro fertilizers in terms of safety and purity.
We think that this approach is paying off: in 2016, PhosAgro’s sales to the European market increased by over 20% year-on-year, sales to Latin America declined by just 10% against a backdrop of challenging economic conditions, while sales in Asia grew by 20% year-on-year.
PhosAgro can leverage a number of advantages compared to other major global producers of phosphate-based products: